What Do Logo Colors Tell Us?
Businesses would do well with branding. With branding, you are able to reach out to your customers with your beliefs. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. Is there anything that will make your logo stand out? What colors are appropriate for your brand?
The psychology of colors is important to know. It is how people’s emotions and thinking are stirred when they see a specific color. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. Colors have an effect on what we think. There are various ways that certain colors speak to use. The philosophy of your brand is communicated when you use certain colors in your logo.
Questions about your business should be asked before creating your logo. Is your market targeting males or females? Is your brand trendy or classy? Do you have an age group in mind for your target market? Is your business high-end or middle-class? If you answer these questions, it can help your business create a logo that speaks to your audience. This can help give you a solid brand.
Different colors evoke different feelings in us. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Each color will have a different thing to say to use. Below are some of these colors and how it makes us feel and think.
Warm and cool colors are the two categories of color. Let us consider the warm colors first.
Men are attracted to the color red. Fire and passion is evoked from the color red. It is a color of urgency and it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.
If you want a friendly, playful color, then use orange. It is a color of energy. Children love this color.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.
Here now are the cool colors.
Blue is the most popular logo color. If you use blue for your logo, then it represents tranquility, peace, and maturity. Adding blue to your logo helps to make it a trustworthy one.
It is ideal to use the color green for outdoors. With green, newness is conveyed. Peace and a desire to promote growth in our lives is evoked if you use the color green.
Purple conveys luxury. It can be mysterious but it is grand and distinguished.
Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.
In its own category is black and white. They are more powerful when combined with other colors.